{"id":6126,"date":"2026-09-25T12:23:44","date_gmt":"2026-09-25T10:23:44","guid":{"rendered":"https:\/\/www.trisport.ro\/blog_wp\/?p=6126"},"modified":"2026-09-25T12:23:46","modified_gmt":"2026-09-25T10:23:46","slug":"kylian-mbappe-paraseste-nike-si-se-alatura-on-un-nou-capitol-pentru-brandul-elvetian-in-fotbal","status":"publish","type":"post","link":"https:\/\/www.trisport.ro\/blog_wp\/kylian-mbappe-paraseste-nike-si-se-alatura-on-un-nou-capitol-pentru-brandul-elvetian-in-fotbal\/","title":{"rendered":"Kylian Mbapp\u00e9 p\u0103r\u0103se\u0219te Nike \u0219i se al\u0103tur\u0103 On. Un nou capitol pentru brandul elve\u021bian \u00een fotbal"},"content":{"rendered":"\n

\u201dA fost momentul potrivit pentru o schimbare\u201d <\/em>– Kylian Mbapp\u00e9 \u0219i On scriu \u00eempreun\u0103 un nou capitol \u00een lumea sportului. <\/p>\n\n\n\n

Dup\u0103 aproape 20 de ani al\u0103turi de Nike, starul francez a ales s\u0103 se al\u0103ture brandului elve\u021bian On, devenind partener global \u0219i una dintre figurile centrale ale intr\u0103rii brandului \u00een lumea fotbalului.<\/p>\n\n\n\n

Pentru On, mutarea reprezint\u0103 mai mult dec\u00e2t un nou parteneriat. Este debutul oficial \u00eentr-unul dintre cele mai importante \u0219i competitive sporturi din lume \u2013 iar planurile companiei merg mult dincolo de simpla lansare a unei perechi de ghete de fotbal.<\/p>\n\n\n\n

De asemenea, On a anun\u021bat c\u0103 fostul juc\u0103tor \u0219i comentator Thierry Henry se va al\u0103tura echipei \u00een calitate de nou director de fotbal, iar juc\u0103torul de la FC Barcelona, Sydney Schertenleib, va contribui la dezvoltarea \u0219i testarea articolelor de \u00eembr\u0103c\u0103minte pentru fotbal.<\/p>\n\n\n\n

On este un brand relativ t\u00e2n\u0103r \u0219i este, deja, unul dintre cele mai c\u0103utate branduri din industria echipamentelor sportive. Fondat \u00een 2010 \u00een Elve\u021bia, brandul \u0219i-a construit reputa\u021bia \u00een primul r\u00e2nd prin produsele de alergare \u0219i prin tehnologii precum CloudTec\u00ae \u0219i LightSpray\u2122.<\/p>\n\n\n\n

Acum, compania \u00ee\u0219i propune s\u0103 transfere aceea\u0219i filosofie \u00een fotbal.<\/p>\n\n\n\n

On lucreaz\u0103 deja la dezvoltarea primei sale genera\u021bii de produse dedicate acestui sport, iar primele produse On Football sunt programate s\u0103 fie disponibile \u00een 2027.<\/p>\n\n\n\n

Potrivit comunicatului oficial On, Mbapp\u00e9 nu va fi doar imaginea brandului. Fotbalistul va lucra direct cu echipele de dezvoltare On, contribuind la crearea \u0219i testarea viitoarelor produse de fotbal, de la \u00eenc\u0103l\u021b\u0103minte la echipamente sportive. \u00cen plus, el devine ambasador global On, extinz\u00e2nd colaborarea \u0219i \u00een zone precum mi\u0219carea, performan\u021ba \u0219i designul contemporan.<\/p>\n\n\n\n

Este o abordare care aminte\u0219te de parteneriatele prin care On a lucrat cu sportivi de top pentru a transforma experien\u021ba acestora \u00een produse noi.<\/p>\n\n\n\n

\u201eFotbalul nu are nevoie de \u00eenc\u0103 un brand de \u00eembr\u0103c\u0103minte sportiv\u0103 care s\u0103 fac\u0103 acela\u0219i lucru\u201d,<\/em> spune David Allemann, fondator \u0219i co-CEO al On. \u201eFotbalul are nevoie de idei noi \u0219i de o provocare a limitelor posibilului. C\u00e2nd intr\u0103m \u00eentr-un sport, vrem s\u0103 fim brandul viitorului \u2013 prin inova\u021bie autentic\u0103 \u0219i design contemporan. Ambi\u021bia noastr\u0103 este s\u0103 aducem abordarea On pe teren, pe trotuar \u0219i pe podium \u2013 conect\u00e2nd performan\u021ba de elit\u0103 cu cultura care \u00eenconjoar\u0103 acest sport. Al\u0103turi de Kylian, avem partenerul perfect pentru a visa la ceea ce poate deveni fotbalul.\u201d<\/em> – press.on-running.com<\/p>\n\n\n\n

Unul dintre punctele de interes este tehnologia LightSpray\u2122, utilizat\u0103 de On pentru a reg\u00e2ndi modul \u00een care este construit\u0103 \u00eenc\u0103l\u021b\u0103mintea sport. Compania testeaz\u0103 inclusiv variante de ghete cu \u0219i f\u0103r\u0103 \u0219ireturi, urm\u0103rind o senza\u021bie c\u00e2t mai apropiat\u0103 de picior \u0219i o construc\u021bie extrem de u\u0219oar\u0103.<\/p>\n\n\n\n

Cu alte cuvinte, On nu pare s\u0103 vrea s\u0103 intre \u00een fotbal pentru a reproduce ceea ce exist\u0103 deja pe pia\u021b\u0103.<\/p>\n\n\n\n

Suntem siguri c\u0103 din acest parteneriat, multe din inova\u021biile din fotbal vor ajunge \u0219i \u00een dezvoltarea pantofilor de alergare sau lifestyle, dar \u0219i a echipamentelor On. <\/p>\n\n\n

\n
\"\"
Sursa foto: press.on-running.com \/ Photographed by Juergen Teller<\/em> <\/figcaption><\/figure><\/div>\n\n\n

Ce produse On g\u0103se\u0219ti la Trisport.ro <\/strong><\/h3>\n\n\n\n

De\u0219i aventura On \u00een fotbal este abia la \u00eenceput, brandul elve\u021bian are deja o gam\u0103 extins\u0103 de produse dedicate alerg\u0103rii, antrenamentelor \u0219i stilului de via\u021b\u0103 activ. La Trisport.ro po\u021bi descoperi o selec\u021bie de produse On create pentru cei care vor s\u0103 se mi\u0219te mai confortabil \u0219i mai eficient, indiferent dac\u0103 alearg\u0103, se antreneaz\u0103 sau pur \u0219i simplu apreciaz\u0103 designul \u0219i tehnologiile On.<\/p>\n\n\n\n

\u00cenc\u0103l\u021b\u0103minte de alergare<\/strong><\/h5>\n\n\n\n

De la alerg\u0103ri zilnice \u0219i antrenamente, p\u00e2n\u0103 la competi\u021bii \u0219i distan\u021be lungi, \u00eenc\u0103l\u021b\u0103mintea On este construit\u0103 \u00een jurul confortului, amortiz\u0103rii \u0219i tehnologiilor dezvoltate pentru performan\u021b\u0103. Po\u021bi alege \u00eentre alergarea pe asfalt, pe distan\u021be lungi sau de vitez\u0103 sau alerg\u0103rile montane sau pe poteci. <\/p>\n\n\n\n

Vez<\/a>i<\/a> aici <\/a><\/p>\n\n\n\n

\u00cembr\u0103c\u0103minte sport <\/strong><\/h5>\n\n\n\n

Tricouri, topuri, pantaloni scur\u021bi, bustiere, colan\u021bi, hanorace, geci de v\u00e2nt sau ploaie, dar \u0219i alte articole de \u00eembr\u0103c\u0103minte pentru alergare \u0219i antrenament, concepute pentru libertate de mi\u0219care \u0219i confort \u00een timpul activit\u0103\u021bii sportive.<\/p>\n\n\n\n

Vezi <\/a>a<\/a>ici<\/a><\/p>\n\n\n\n

Accesorii On<\/strong><\/h5>\n\n\n\n

Noutatea acestui sezon la Trisport.ro este c\u0103, de acum, g\u0103se\u0219ti pe site \u0219i \u00een magazin \u0219i rucsaci \u0219i borsete On, pe l\u00e2ng\u0103 \u0219epci sau p\u0103l\u0103rii. Acum ai accesorii potrivite pentru alergare \u0219i activit\u0103\u021bi outdoor, create \u00een aceea\u0219i direc\u021bie minimalist\u0103 \u0219i func\u021bional\u0103 specific\u0103 brandului elve\u021bian.<\/p>\n\n\n\n

Vezi aici<\/a><\/p>\n\n\n\n

\n
Descoper\u0103 colec\u021bia On<\/a><\/div>\n<\/div>\n\n\n\n

Despre On<\/strong><\/h3>\n\n\n\n

On a luat na\u0219tere \u00een Elve\u021bia \u00een 2010, cu misiunea de a trezi spiritul uman prin mi\u0219care \u2013 o misiune dup\u0103 care ghideaz\u0103 \u0219i ast\u0103zi. <\/p>\n\n\n\n

\u00cen doar 16 ani de la lansare, On a trecut de la statutul de brand nou \u00een zona de running la unul dintre numele importante ale industriei de sportswear. Compania \u0219i-a construit identitatea \u00een jurul combina\u021biei dintre inova\u021bie, inginerie elve\u021bian\u0103 \u0219i design, iar tehnologiile CloudTec\u00ae \u0219i LightSpray\u2122 au devenit reprezentative pentru aceast\u0103 abordare.<\/p>\n\n\n\n

Intrarea \u00een fotbal este, prin urmare, o continuare fireasc\u0103 a strategiei de extindere a brandului \u00een noi categorii sportive.<\/p>\n\n\n\n

\u00cen plus, On a anun\u021bat recent c\u0103 fotbalul \u0219i golful reprezint\u0103 dou\u0103 dintre direc\u021biile prin care compania \u00ee\u0219i propune s\u0103 \u00ee\u0219i extind\u0103 portofoliul \u00een urm\u0103torii ani. Ideea central\u0103 este aceea\u0219i pe care On a folosit-o \u0219i \u00een celelalte categorii: produse dezvoltate pornind de la nevoile sportivilor \u0219i de la dorin\u021ba de a combina greutatea redus\u0103, precizia, confortul \u0219i designul.<\/p>\n\n\n\n

\u0218i tocmai aici devine interesant parteneriatul cu Mbapp\u00e9. \u00cen loc s\u0103 fie doar imaginea unei campanii, fotbalistul va avea un rol direct \u00een procesul de dezvoltare \u0219i testare a produselor.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201dA fost momentul potrivit pentru o schimbare\u201d – Kylian Mbapp\u00e9 \u0219i On scriu \u00eempreun\u0103 un nou capitol \u00een lumea sportului. Dup\u0103 aproape 20 de ani al\u0103turi de Nike, starul francez a ales s\u0103 se al\u0103ture brandului elve\u021bian On, devenind partener global \u0219i una dintre figurile centrale ale intr\u0103rii brandului \u00een lumea fotbalului. Pentru On, mutarea […]<\/p>\n","protected":false},"author":2,"featured_media":6128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[50,49,51],"tags":[],"class_list":["post-6126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambasadori","category-evenimente","category-tips-and-tricks"],"yoast_head":"\nKylian Mbapp\u00e9 p\u0103r\u0103se\u0219te Nike \u0219i se al\u0103tur\u0103 On. 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